About Us

Our Core

For Troverlo, The Reason Why Was Obvious

Troverlo is built on the idea that we need to think differently about the way assets are tracked. We believe you should be able to afford to track every asset you care about, not just the ones with a high replacement value. Every day our team strives to improve the Troverlo platform so our customers can continue to improve their operations and see value in our products. 

“If I asked them what they wanted, they would have said faster horses.”

Henry Ford, Ford Motor Company

Message From Our Founder

The idea for simpler asset tracking came one evening while working in my office at the ranch, looking out the window, I happened to notice a piece of equipment was missing. There was no doubt in my mind that either my dad had it, a friend had it, or my brother had it, and it would be back in a day or two. But, in reality, there was no telling who had it or where it was. There was one way to know for sure: buy one of those expensive, cellular, GPS trackers and always know where my equipment is. But 90% of the time, it’s always sitting in the exact same spot. It struck me how inefficient and expensive that is – and there must be a better way.

It’s time to think differently. What if you used WiFi in reverse of how it is meant to be used and leverage a network that is already in existence and track anything, anywhere, in an unbelievably cost effective, scalable manner. After patenting the approach, we ran a few technology trials and realized the concept really worked and really worked well. We realized this wasn’t a solution for only tracking expensive assets. In fact, smaller inexpensive assets that have always been out of reach due to the size and cost of the prevailing technology were prime benefactors of this new technology. It would work with anything you wanted to locate. It could be done on a global basis with existing crowd sourcing and no invasion of personal privacy. It could reduce the amount of theft and loss tremendously, improve efficiency, and make a big difference to a lot of businesses and individuals.

Welcome to Troverlo.

Cody Catalena


Our Team

Alone we can do so little; together we can do so much.

Headshot of Cody Catalena
Founder, CEO

Cody Catalena

Proven entrepreneur from co-founding through growth and successful exit in wireless technology industry

Headshot of Jordan Shipp
VP of Operations

Jordan Shipp

Business operations leader specializing in growing and scaling global B2B services in the wireless technology industry

Headshot of Mark Arrington
VP of Product Development

Mark Arrington

Technology leader with 25 years of product management and software engineering experience

Want to know more

About Us

Troverlo is a Texas based asset tracking company providing customers with the ability to track assets using software and hardware. 

Contact Us

Our Team would love to talk to you about how we can help your business better track where and how your assets are used.